Print Circulation Figures
Circulation of the print edition is approximately 2500. It varies slightly each issue with new names being added and some dropping off because of retirement, perhaps going out of business or switching industry sectors. All are posted directly to named individuals who represent key specifying personnel in the building services sector in Ireland (see attached for readership profile).
WEB Circulation Figures
In addition, the pdf WEB Edition is freely available to all. Analytics show an average of 3000 impressions per issue over each of the last six editions.
Facebook access/penetration is also growing. This is partly reflected in the web impression count as we have it structured so that the Facebook link takes the user directly to the web site. Where the bonus circulation comes from is in shared links. That said, it is not uncommon for certain postings on the Building Services News Facebook page to reach 3000+.
Just like the cost comparison, what matters with professional and trade publications is not so much the number of copies distributed but the relevance of the readership, and how they receive the magazine. Here again Building Services News has no equal as it is the official journal partner of the key professional and trade representative bodies such as:
Copies of the printed version of Building Services News are sent to individually-addressed members of the aforementioned bodies, while it is also distributed to them electronically via online links to their websites.
Essentially, Building Services News provides saturation coverage via hard and soft copy versions to all building services-related specifiers, contractors, installers, designers, the OPW, distributors, manufacturers and Government and regulatory bodies. See full list here.
Building Services News Circulation Data
Building Services News is Ireland’s only dedicated building services magazine. Circulation includes all manufacturers/agents/distributors in each of the industry sectors mentioned above, in addition to members of the following professional bodies, trade organisations, representative associations etc. It includes a print edition, web edition and Facebook page.